Bridging the Communication Divide
A friend of mine, Shomit Ghose of Onset Ventures, loves to share his top 3 methods to validate an opportunity: 1. Talk directly to customers 2. Talk directly to customers 3. Talk directly to customers...
View ArticleGetting the “Hole” Picture
As engineers, we are trained to build drills. We work hard to create the best drills, hoping customers will be impressed…. but customers don’t care about drills; what they want are holes. Sales people...
View ArticleCustomer Development & Design Thinking
How do product designers work? Product designers first seek to understand customer experiences… They work in tandem with customers to design products… They build sketches/prototypes and iterate forward...
View ArticlePowerful Listening Drills for Entrepreneurs
There is a long debate amidst technology entrepreneurs about whether or not, when and how they should listen to customers. The truth is, listening is not a binary activity. Contrary to common belief...
View ArticleThe Customer Validation Challenge
High tech startups rarely fail for a lack of technology; they mostly fail for a lack of customers. While entrepreneurs understand the importance of validating their products with customers, many...
View ArticleWhat Entrepreneurs can Learn from Dostoevsky
A decade ago I embarked in a round-the-world literary adventure, reading classics from top authors around the globe. The Russians kept me in rapture for a while, and in particular Dostoevsky. Crime and...
View ArticleThe Art and Science of Good Messaging
This workshop is for product managers and entrepreneurs bringing new products to market. Tech founders, marketers, and engineers; this workshop will teach you powerful skills and techniques to create...
View ArticleThink Like your Customers
I loved this post: “Think and Act Like your Customers“, by Scott Anthony in Harvard Business Review: At most companies, it is a mark of shame to use anything other than the company’s product. I doubt...
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